Gut health is more than a fleeting wellness trend – the positives of caring for your digestive tract are becoming as ingrained as lacing up your trainers to break a heart-pumping sweat or clocking eight hours of restful snooze. And as the body of research grows, so does the number of people trying to do more to look after their gut.
“We’ve seen a huge growing interest in gut health in stores in recent years,” says Darren Smith, assistant manager at Holland & Barrett Bullring in Birmingham. “While in January, customers would often ask for assistance with areas such as weight loss, energy and immunity, we’ve increasingly had people come in and say that they know something isn’t right with their gut.” Now, staff are specially trained to advise on products, from nutritious foods to tuck into, to the supplements that slot into busy lifestyles.
