While cycling heavyweights like Castelli and Rapha dominate the global stage, Ornot has carved out a quieter corner of the peloton. One defined by minimalist design, sustainable materials and a “ride how you want” attitude. Born and raised in San Francisco, the brand has spent the last 12 years perfecting that laid-back, low-branding aesthetic that looks as good at the café as it does on the bike.
Now, to celebrate its 12th birthday, Ornot is marking the milestone the best way possible: with a 24-hour, 20%-off sitewide sale, plus a limited re-release of their much-loved Gravel Sweater and a few community events around their Bay Area HQ to boot. Whether you’re new to the brand or already part of the Ornot faithful, this is your chance to gear up, and celebrate one of cycling’s most authentic small businesses.
