One month ago, few outside the social and professional circles of a 30-year-old woman from Hawaii knew her name: Hannah Kobayashi.
Then she boarded a plane to Los Angeles, didn’t take her connecting flight to New York, allegedly sent cryptic messages from her phone and subsequently ceased all contact – worrying her family. They reported her missing and launched an aggressive publicity campaign; now the face and name of Hannah Kobayashi – along with those of her relatives – have been nearly inescapable for weeks.