Hamleys is usually thinking about what will feature on the Christmas lists of children but for the first time this year the retailer has served up toy-buying ideas for “kidults” too, and they include a £150 kit for a cult radio-controlled car from the 80s.
Lifestyle changes during the pandemic led to a big rise in demand from adults for games, building sets and collectible toys linked to their favourite shows and childhood interests. This new toy-buying habit has not gone away and accounts for about a third of the UK’s £3.6bn annual toy sales.
