On Sunday, popular American singer songwriter Halsey shared a video on TikTok with tinny music in the background, the on-screen text reading:
Basically I have a song that I love that I wanna release ASAP but my record label won’t let me. I’ve been in this industry for 8 years and I’ve sold over 165 million records. And my record company is saying that I can’t release it unless they can fake a viral moment on TikTok. Everything is marketing. And they are doing this to basically every artist these days. I just wanna release music, man. And I deserve better tbh. I’m tired.
The 30-second video did what Halsey’s label wanted – though probably not how they wanted. It gained over 8 million views in 24 hours and sparked massive interest among fans, TikTok users and industry observers.
