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Windows Central
Windows Central
Technology
Jez Corden

Halo Campaign Evolved performed well on Xbox, but PS5 gamers give it a collective shrug — just 1% of PS5 gamers tried it, hurting Xbox's brand identity for no real return

Xbox Halo PlayStation United States Microsoft Halo Studios Steam
Master Chief in green armor holds a pistol with a flashlight in a dark environment, facing a glowing blue and green alien creature in the background.

Nobody could've seen this one coming!

Much has been said about Xbox's previous approach to its gaming portfolio. In a sprint to boost margin mandates seeded by Microsoft CFO Amy Hood, Xbox leadership put together a haphazard plan to publish icons like Gears of War, Halo, and Forza onto PlayStation. Forza has been an utterly resounding success, but ... the other two not so much.

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