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Evening Standard
Evening Standard
Lifestyle
Jochan Embley

Hallyu! The Korean Wave at the V&A review: This tidal force shows no sign of crashing

K-pop ‘til you drop: Aespa are one of South Korea’s leading idol groups

(Picture: SM Entertainment)

It makes sense that Psy’s Gangnam Style is the first thing we hear at this captivating exhibition; for many around the world, the K-pop sensation was the first time they truly became swept up in the Korean wave.

A blast of turbocharged dance music accompanied by a bombastic video, the viral hit took just 159 days to race past one billion YouTube views and electrified the global awareness of “hallyu”, the phenomenal spread of South Korean culture, first across Asia, and then the rest of the world, over the past few decades.

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