Bosses at Lloyds Banking Group are considering axing the Halifax as a standalone brand, as part of a sweeping review that could result in the historic 174-year-old lender disappearing from Britain’s high streets.
Lloyds has been assessing the future of its branding strategy and whether it will continue to operate everyday banking under three different brands – Lloyds, Halifax and Bank of Scotland – after government-backed rescue efforts at the height of the 2008 financial crisis.
