Almost half of Brits vow to 'shop local' more this Christmas - with London scooping the crown of being the most 'small business-friendly' city in the UK. The study by Nucleus Commercial Finance quizzed 2,000 Brits about their shopping plans this Christmas and revealed that 42% have vowed to drop their cash at mainly small or indy stores.
The research also revealed which UK city is 'friendliest' when it comes to supporting small businesses this festive season. To determine this, the study investigated where in the UK consumers tend to shop solely or mainly at small and/or independent stores, and will be looking to do so more for the upcoming festive season.
The capital topped the poll, scoring a whopping 89 out of a possible 100 points in Nucleus’s ranking, closely followed by Birmingham (79) and Belfast (76). Taking the unenviable bottom spots on the list were Exeter (20) and Chelmsford (22).
