Almost half of UK parents (46%) are worried about being able to afford Christmas this year due to the cost of living crisis, new national research has revealed. The study, commissioned by pub chain Hungry Horse, found more than a third of parents (35%) will cut down on presents this year to keep costs low. Four in ten (40%) said they were most concerned about the cost of gifts, ahead the price of heating the home (32%) and the price of petrol (31%).
To help families out, Hungry Horse is running its Toy Boxing donation scheme for the second year in a row – opening up donation zones in over 250 sites across the UK and asking parents to donate unwanted toys between 1 and 18 December.
The gifts donated will be sent to a mixture of charities, shelters, and local organisations, nominated by the respective pubs.
