For millions of Americans, splitting a payment into four smaller instalments once felt like a smart way to shop. It was quick. It was easy. It often came with no interest. At checkout, it looked harmless. Now, for many households across the US, 'buy now, pay later' is no longer just a convenience. It is becoming a sign of financial strain.
A new Gallup poll shows slightly more than half of Americans have used 'buy now, pay later' at least once for an online purchase. What started as a digital payment trend has moved into daily life, from groceries and clothes to household essentials and holiday shopping. Yet behind that ease sits a growing concern. As consumer debt in America climbs to record levels, these short-term loans are increasingly being used by people who may already be struggling to keep up.
