Hi, have you had your fill of bad video game news this week? I hope not, because I just picked up a plate of fresh, sizzling garbage: a study by former Habbo Hotel developer Sulka Haro suggests half of the games available on Steam by 2028 will incorporate AI-generated content.
Haro analyzed approximately 53,600 Steam games launched across a three-year period, from July, 2023 to July, 2026, he shares in the study posted on his Substack. According to the developer, once Steam introduced the AI-disclosure feature in 2024, a steady increase of games on Steam began admitting to AI-generated content. "If the current trajectory holds," Haro writes gravely, "AI-disclosed games cross ~50% of all Steam releases somewhere in 2027–2028."
