New York Fashion Week brings star-studded parties, memorable front row celeb sightings, and an exorbitant amount of street style inspiration. But it’s backstage where the beauty trends take form. The best hairstylists, makeup artists, and nail designers in the business team up with fashion’s most influential names to ideate and usher in a new era of glam. Take the Spring/Summer 2024 season, for instance. It was there that bow-adorned braids signaled the explosion of ribbon-core and simple, strawberry makeup made a foray into the beauty space.
Despite the fact that the current season has just started (NYFW kicked off on Friday, February 9), it’s already abundantly clear that the coquettish fixation of months past is being slowly, but surely, retired. In its place, we’re seeing what’s essentially a complete 180. The soft and feminine chignons accompanied by loose tendrils are being swapped for stark and angular parts; hair bows are being tossed to the side for hair tattoos (take a peek at Collina Strada’s hair breakdown), and soft-pinch, pinky glam has been substituted for deep and dark smoky eyes like those seen at Helmut Lang.
