James Johnson, celebrity hair stylist, has become the first man to feature in an Ann Summers campaign, along with a forthcoming clothing collection. James will appear in shop windows across the brands 140+ stores nationwide dressed in the “Intoxicated Bodystocking” and thigh-high lace-up boots.
James said: “I am so excited, and proud, to be the first male in an Ann Summers campaign. I have worked with the brand for a while behind the scenes, so when they asked me to be involved I leaped at the opportunity.
"I adore Ann Summers and how inclusive the brand is, and to be a part of something so monumental is just amazing. I want to show people that guys can wear anything they like, and wear makeup if they want to.