
For Hailey Bieber, scoring a Super Bowl 2026 styling touchdown doesn't involve a jersey or branded gear. Instead, she's landed on a winning formula that hasn't failed her yet.
The past two Super Bowls she attended—in 2023 and 2024—displayed the same luxury twist on a game-day formula. Each time, Bieber lounged in her VIP suite wearing straight-leg Levi's jeans, topped with an extra-oversize fur coat by the likes of Saint Laurent.