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My Imperfect Life
My Imperfect Life
Naomi Jamieson

Hailey Bieber's signature perfume smells like a spring day in Paris—here's her ride-or-die scent plus affordable dupes

Hailey Bieber pictured walking down the street in NYC, wearing an oversized camel coat and sunglasses - used for a piece on Hailey Bieber's perfume/ in a purple and pink template

Hailey Bieber's perfume of choice is as sophisticated as it gets and it deserves a prime spot in your best perfume collection, especially for summer...

We're really starting to wonder if there's any aspect of Hailey Bieber's style or beauty regime that won't influence us. From her glazed donut nails to Hailey's chic sunglasses, we've been obsessed with everything she touches. And now, we're even contemplating investing in her signature scent—and you probably will too.

For all our floral perfume lovers, Hailey's favorite perfume is a blend of botanical perfume notes, laced with mouth-watering fruits and musky wood tones, creating a fresh but ever-so-seductive scent. Here's where to shop the Rhode mogul's ride-or-die fragrance...

What perfume does Hailey Bieber wear?

So, what is this Hailey-approved scent you ask? 

Well, let's just say it's not cheap but it is elegant as hell. Hailey revealed to Harper's Bazaar that she wears Ex Nihilo Fleur Narcotiquet, a French-made scent that she just keeps coming back to. She said: "It's the scent that I've actually been wearing for a few years and I find myself always going back to that one."

And, in case you're wondering if this scent is really one she's worn for a while, we actually have receipts! In 2021, she told Bustle: "I don't remember if someone gave it to me, but I just fell in love with this one scent. All their scents are really beautiful."


Formula-wise, Ex Nihilo Fleur Narcotiquet features a blend of floral notes, including jasmine, peony and orange bergamot, with sweet hints of bergamot and lychee, complete with woody base notes and musk. For a floral-first scent, it's as complex and rich as they come, but it's definitely an investment scent.

Like TikTok's favorite, more mature swap of Glossier You, Hailey's perfume is not your everyday purchase and if you can't swing $200 plus on a scent, we get it—so, we've also found you a few cheaper swaps...

MIL's edit of scents like *the* Hailey Bieber perfume

While we already know that Hailey is a lover of Ariana Grande's perfumes, we've found a few fragrances that feature a similar scent-anatomy to her fave and faithful Parisian fragrance.




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