Hailey Bieber is the uncontested queen of foodie beauty trends, from glazed donut skin to blueberry and butter yellow manicures. Her latest Rhode skincare launch—finally on-sale today, Oct. 28, at noon E.T.—may be her yummiest creation yet. Meet Barrier Butter, a rich, but not greasy, moisture balm meant to seal in the rest of your nighttime skincare.
Just like you’ve seen Bieber hinting at the eventual launch via pastel dresses and nails all summer, you've likely caught her tacking this hydrating step on to the end of her skincare routine. “I have talked numerous times in past 'Get Ready' videos and skincare videos about how I like to really lock things in with a rich balm," Bieber reminds me over a Zoom interview.
