Can beauty moguls method dress? Hailey Bieber, launching Rhode's Barrier Butter on Oct. 8, sure seemed to when she chose a pair of croissant hoops and a cozy sweater for the occasion.
Bieber wore the understated combo in a video posted to her skincare label's Instagram account, where she smoothed Barrier Butter across her cheeks beneath a slicked-back bun and makeup-free complexion. Croissant hoops weren't as overt a reference to the moisturizer's creamy color, decadent texture, and overflowing wait list as her past butter yellow manicures and butter yellow baby shower naked dress. They were, however, a cheeky complement to the day's theme: hydrating formulas that are so smooth, you can't believe they're not on the breakfast table. (PSA: The new product goes on sale Oct. 28, but inquiring minds can sign up for the wait list at Rhode now.)
