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Hailey Bieber launches strawberry-themed skincare collab with Erewhon for Valentine's Day

Hailey Bieber wore a burgundy Mirror Palais cardigan and matching skirt.

Hailey Bieber recently got into the Valentine's Day spirit with a sweet and stylish outfit. The 27-year-old Rhode founder was spotted wearing a burgundy Mirror Palais cardigan and matching skirt while promoting her brand's collaboration with the popular grocery store, Erewhon. Hailey shared images of her outfit on her Instagram Story, showcasing her fashion-forward winter look.

In the first picture, Hailey stood inside her impressive closet, wearing the cropped cardigan. She buttoned it up to the neck, revealing only the bottom two buttons and giving a sneak peek of her toned abs. She paired the cardigan with a low-rise skirt adorned with a bow trim, which perfectly accentuated her figure. Completing the ensemble, Hailey wore burgundy Gucci slingbacks featuring gold chains on the heels, adding an extra touch of glamour to her look.

Hailey carried a red Gucci Jackie Shoulder Bag over her shoulder as she took a mirror selfie. The scarlet set she wore was not just a fashionable choice but also a thematic one. Hailey and her husband, Justin Bieber, headed to the Erewhon store in Beverly Hills to create a special Valentine's Day promotion for her skincare brand. They worked together to create 'Hailey Bieber's Strawberry Glaze Soft Serve Sundae,' giving customers a delicious treat to enjoy for the romantic holiday.

As part of the collaboration, Rhode offered fans a chance to win free products. Starting from Wednesday, anyone who purchased the soft serve creation, which featured organic coconut strawberry glaze soft serve, strawberry glaze, and coconut whip, received a Rhode scratch-off coupon. This exciting opportunity created a buzz and added an extra incentive for customers to indulge in the delightful sundae.

Hailey and Justin seemed to have a great time while at Erewhon. Hailey shared a video on Rhode's Instagram Story, capturing their experience of making the frozen treats. Justin sported a black leather jacket, a blue baseball cap, and stylish dark shades, while Hailey looked effortlessly chic in her strawberry-themed outfit. The couple showed off their culinary skills while spreading joy to customers through their Valentine's Day collaboration.

This dessert date came after a busy and fashionable weekend for the couple. They made a memorable appearance at Super Bowl 2024 in Las Vegas, donning sleek leather and fur looks. Perhaps, Hailey will now trade her leopard-print coat for a strawberry-themed fur, truly embodying the spirit of the strawberry girl winter.

Although the limited-edition strawberry glaze Peptide Lip Treatment from Rhode is no longer available, fans of Hailey Bieber and her brand can still shop the nourishing glosses in other exciting flavors such as salted caramel or watermelon slice. Paired with a sundae, these lip treatments are sure to add a touch of sweetness to anyone's Valentine's Day.

Hailey Bieber continues to impress with her fashion choices and entrepreneurial endeavors. Her collaboration with Erewhon and the creation of the 'Hailey Bieber's Strawberry Glaze Soft Serve Sundae' showcases her creativity and dedication to providing delightful experiences for her fans. As we eagerly wait for more exciting projects from Hailey, let's indulge in the joy of fashion, skincare, and delicious treats this Valentine's Day.

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