Hailey Bieber’s Rhode beauty brand has been acquired by cosmetics brand e.l.f. in a deal worth a reported $1 billion.
Bieber launched the brand in June 2022 and it quickly became a go-to for curated skincare products. Rhode offers an array of items, including pocket blushes, lip liners, and skin glazing milk. Individual products range from about $18 to $38.
