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Entertainment

Hailey Bieber isn't interested in beauty 'overconsumption'

Hailey Bieber is adamant she only wants her Rhode brand to make 'perfect' essentials

Hailey Bieber is "not interested in overconsumption" in the beauty industry.

The Rhode founder - who sold her business to e.l.f. Beauty in a deal estimated to be worth up to $1 billion but remains onboard as a consultant - has revealed she wants to make sure her brand only creates "perfect must-haves".

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