Haider Ackermann has recently been appointed as the new creative director of Canada Goose, marking his debut with a significant initiative focused on the conservation of polar bears. The renowned Colombia-born French designer, known for his innovative contributions to modern design, will lend his creative expertise to shape the future direction of the Canadian brand's collections and enhance its creative vision.
Working in collaboration with Canada Goose's president and CEO Dani Reiss from Paris, Ackermann aims to lead the brand into a new era by emphasizing the core values of authenticity, craftsmanship, and performance. Reiss expressed confidence in Ackermann's ability to leverage the brand's authentic heritage and elevate its garments to new heights.
As part of his appointment, Ackermann has launched an exclusive sweatshirt in support of Polar Bears International (PBI), an organization dedicated to studying and safeguarding polar bears and their habitats. The initiative was inspired by Ackermann's visit to Churchill, Manitoba, a renowned hub for polar bear sightings.
Ackermann's commitment to environmental conservation aligns with Canada Goose's ethos, prompting him to collaborate with renowned climate activist Jane Fonda to raise awareness and drive action on climate change. The duo's joint efforts aim to inspire individuals to take immediate steps towards addressing the pressing environmental challenges facing the Arctic region.
The launch campaign for the special sweatshirt, priced at $275, features Fonda wearing the garment, with all proceeds from its sales directed towards supporting Polar Bears International. Fonda emphasized the importance of collective action in combating climate change and commended the partnership with Ackermann and Canada Goose for shedding light on critical environmental issues.
This collaborative initiative underscores the brand's commitment to sustainability and environmental stewardship, leveraging the influence of fashion and activism to drive positive change. Ackermann's strategic vision and creative direction are poised to redefine Canada Goose's brand narrative and reinforce its dedication to environmental responsibility.
