This week, Newslaundry’s Abhinandan Sekhri, Manisha Pande, Jayashree Arunachalam and Anand Vardhan are joined by advertising guru and columnist Santosh Desai and multimedia artist Anurag Minus Verma.
On the impact of political advertisements, Santosh says it has “never” been a significant player, as ads “simply fail” to reach an audience “beyond a certain comfort zone”. Anurag says influencer and meme marketing agencies instead have become “very important” in communication strategies.
