"I wish everyone could sit in a room with vintage AC30s or Plexi Marshalls and have that experience, and a lot of people won't – I'm happy we're trying to do that": How Universal Audio rewired the modelling amp pedal concept, and won the Edge over

Universal Audio .

This interview is a deep, detailed dive into the journey of Universal Audio and its guitar pedal adventure. Which is exactly what it needs to be because that's how UA Sound/Product Designer James Santiago, Product Manager Tore Mogensen and their teams approach the process of emulating vintage amps, cabs and effects. 

Universal Audio's history as a hardware company that went into software, before developing guitar hardware makes them an unusual proposition. That last stage started with the Ox Amp Top Box and was one founded on very clear ideas and grand ambitions.