Margate-based brand Haeckels, renowned for its holistic approach to natural beauty and skincare, has released its new Christmas initiative, titled Don't Give Rubbish. The project's messaging explores how the act of gift-giving over the festive period can be simultaneously joyous and responsible, encouraging the consumer to produce less waste in the process.
'This campaign was born from a meeting of several ideas stitched together forming a multi-layered feeling, much like with everything that Haeckels does,' brand founder Dom Bridges tells Wallpaper*. 'Christmas is a time for fun and sharing but we must not forget the all-consuming supermarket giants who are controlling and polluting waste streams. We wanted to create something different to shine a light on the issue while continuing to support the community here in Margate.'
