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Fortune
Fortune
Phil Wahba

H&R Block's CEO is banking on small business and gig workers for growth

(Credit: Photograph by Chase Caster for Fortune)

There are few things more yawn-inducing than tax preparation. Yet strip mall stalwart H&R Block managed to poach Jeff Jones in 2017 to lead the once stagnating financial company.

One might wonder what would entice the former star marketing chief at Target and the second-in-command at Uber to take a corner office job at a stodgy, compliance-driven firm.

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