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Fortune
Fortune
Ruth Umoh

H&R Block is betting it can be more than a tax company

(Credit: Courtesy of H&R Block)

Curtis Campbell knows exactly what kind of company people think H&R Block is.

It is the place you go in late winter or early spring when your W-2s, 1099s, deductions, and deadlines are piling up, your refund feels urgent, and your anxiety is rising. It is familiar, local, and useful, but not the kind of company that usually comes to mind when people think about product velocity, AI deployment, or a culture of experimentation.

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