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Evening Standard
Evening Standard
Anna Wise

H&M says more in-season buying paying off as sales edge higher

H&M warned that cold weather has delayed demand for spring ranges in many of its markets (Alamy/PA) -

H&M has revealed its sales have edged higher in recent months after the retailer said efforts to react faster to fashion trends and focus on value were paying off.

The company, which also owns brands including Cos, Weekday and & Other Stories, said net sales increased to 57.2 billion Swedish krona (£4.4 billion) between June and September, which was 1% higher than the year before.

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