We've been hearing a lot in the past year about the rise of digital twins in advertising. They've been used in the automotive sector for years, but the faster-moving consumer goods sectors has been slower to adopt them.
That's started to change with the adoption of game engines like Unreal Engine 5 for 3D workflows and now with advances in generative artificial intelligence (AI) making clones easier to create. In a sign that digital twins are going mainstream, the clothing retailer H&M has decided to use digital clones of models.
