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Evening Standard
Evening Standard
Business
Holly Williams

H&M reveals subdued winter sales after annual profit hike

H&M has delivered a jump in annual earnings, but revealed a recent sales slowdown (Alamy/PA) -

Fast fashion retail giant H&M has brushed off a “challenging environment” to deliver a jump in annual earnings, but revealed a recent sales slowdown amid subdued shopper demand over Christmas.

The Swedish group reported a 6% rise in operating profits of 18.4 billion Swedish krona (£1.5 billion) for the year to November 30, thanks to a 38% surge in its final quarter as it benefited from strong Black Friday trading.

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