H&M’s sales this month are set to fall by 10% as the late burst of hot weather cooled interest in the rollout of its Autumn/Winter line.
The fast fashion giant said “unusually hot weather in several of the company’s European markets” hit sales, as temperatures in London hit 33 degrees. Roughly four percentage points of decline, it said, could be explained by its exit from Russia, but it suggested that temperature was the main reason for the rest.
