The Fashion Awards is known as one of the most exciting nights in the British fashion industry calendar with celebrities, designers and industry insiders gathering for an evening of celebration and fundraising. But tonight, alongside the usual roster of well-clad red carpet guests, we witnessed a clever marketing moment for one of the most highly anticipated fashion collabs of the year: the H&M designer collaboration. Confirmed for 2026 to be with Stella McCartney.
Taking to The Fashion Awards red carpet, Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum and more famous faces all gave us a glimpse into the upcoming Stella McCartney x H&M collection. Think a black mini dress with draped cape shoulders, another mini in sparkly lace with crystals, and a floor-length red gown that's particularly dramatic.
