H&M's next designer collaboration made its red carpet debut—before it was even announced.
At the British Fashion Council's 2025 Fashion Awards in London on Monday night, the Swedish retailer dressed Anitta, Emily Ratajkowski, Amelia Gray, and Alton Mason for the red carpet in its upcoming collection with designer Stella McCartney. Following a trippy collaboration with Diesel and Maison Margiela's Glenn Martens, H&M's link-up with the British designer is centered around sustainability, and uses primarily certified, responsible materials, many of which are recycled, according to the brand. The step-and-repeat reveal is also a teaser with a months-long waiting list in the works: It's not set to launch in stores until Spring 2026.
