Even lifestyle guru Gwyneth Paltrow isn’t too proud to post the occasional sponsored content to her social media. But what do you get when you take an ad filmed by a technology-challenged Gen Xer and her teenager steaming milk in the background? The best celebrity-sponsored post in the history of the internet.
If you’ve been scrolling on TikTok this week, perhaps you’ve seen the ad for Seed - a probiotic company - filmed by none other than the Goop founder herself. The clip begins just like any other sponsored post: Paltrow films herself in her kitchen facing towards the camera, the script from her phone reflecting off her black frame eyeglasses.
