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The Guardian - UK
The Guardian - UK
Comment
Arwa Mahdawi

Gwyneth Paltrow’s ‘vagina candle’ is still burning bright – at five times the original price

Gwyneth Paltrow wearing a grey suit and white shirt with long blond hair looking upwards and smiling broadly with open arms in front of paparazzi
Gwyneth Paltrow at the Mindvalley Manifesting Summit in Los Angeles. Photograph: Rob Latour/Shutterstock

I have a foolproof way to make millions. It’s a little tricky to execute, but hear me out, OK? Step one: find a time machine. Step two: travel back to 2020. Step three: quickly, before they all get nabbed, buy the entire stock of the This Smells Like My Vagina candle that Gwyneth Paltrow notoriously sold on Goop for $75 a pop. Then come back to 2025 and sell them on eBay for $400 each. Seriously, that’s what they are going for now. We’re talking a 433% return!

How do I know this? Not, to be clear, because I am spending my evenings searching for vagina-scented candles. No, I know this because the chatter around Paltrow’s candle is impossible to fully extinguish; it keeps popping back up in the news. In 2021, for example, there was a big hoo-hah because a Texas man claimed that the candle exploded on his bedside table. No one was injured but a lawsuit was filed for the Texas man and others who “through no fault of their own, bought defective and dangerous vagina-scented candles”.

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