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Ideal Home
Ideal Home
Sara Hesikova

Gwyneth Paltrow's brand Goop has collaborated on the ultimate quiet luxury rug range – without the high-end price tag

Goop x Ruggable collection.

One of our favourite brands of washable rugs, Ruggable, has partnered with none other than Gwyneth Paltrow’s powerhouse of a lifestyle and wellness brand Goop. Released today at 2pm, the resulting Goop x Ruggable collection of rugs with prices starting at £119 is what quiet luxury dreams are made of.

The home decor trend of quiet luxury - which stands for elevated, sophisticated style that looks expensive without the need for anything overly flashy - has been going strong since last spring.

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