2026 is here, and that means it’s officially “awards season.” From the Critics' Choice to the Golden Globes to the Oscars, and with plenty more in between it’s going to be wall-to-wall awards for the next few months. It’s a big deal in Hollywood, but as Gwyneth Paltrow points out, it’s also big business.
Gwyneth Paltrow won the Best Actress Oscar back in 1999 for Shakespeare in Love, and while the actress is now somewhat retired, her new film, Marty Supreme, is likely to be a strong contender at most awards shows (it’s already nabbed Golden Globe and Critics’ Choice nominations). In a recent appearance on the Awardist podcast, Paltrow recognizes that nominations are recognition of great works, but she doesn’t ignore that it’s also about money. She said…
