Gwyneth, Amy Odell’s biography of Gwyneth Paltrow, opens with one of the star’s biggest controversies. Not her “overly emotional” Oscars speech, nor her recent ski crash trial, nor her many out-of-touch interview moments. It is, of course, the great jade egg debate of 2017, which erupted after her lifestyle website, Goop, recommended that women should insert these devices inside their vaginas.
Goop espoused the benefits of this process, saying it could “increase vaginal muscle tone, hormonal balance, and feminine energy in general”. Doctors, however, warned about the risk of infection or toxic shock syndrome. Paltrow’s firm was sued, and settled a $145,000 lawsuit for “unsubstantiated” marketing claims. But the website kept selling the jade eggs.
