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The Guardian - AU

National

Catie McLeod Consumer affairs reporter

Guzman y Gomez struggling to break into US market despite offering bigger burritos

Guzman y Gomez United States Steven Marks Australia

Guzman y Gomez sign — Guzman y Gomez’s standard US burritos weigh 560g compared with 480g in Australia. Sales are lower than expected. Photograph: Bloomberg/Getty Images

Mexican-themed chain Guzman y Gomez has reported bumper profits since it began trading on the Australian stock exchange but is struggling to expand in the US despite offering Americans bigger burritos.

The fast food chain has opened 16 new stores in Australia since July but a push to break into the competitive US market with five stores in Chicago has not fared as well. Guzman y Gomez reported on Friday that its US six-month sales had decreased by 12.7% to $4.9m.

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