
Wouldn’t it be great if the drink you got in your meal deal at lunch solved all of your digestive issues? More than 60 per cent of Brits have bloated bellies – and a disgruntled disposition to show for it. So, it’s safe to say we’d probably all be elated.
Enter: the era of so-called “gut-friendly” and “high fibre” sodas, which have been steadily creeping onto supermarket shelves to capitalise on our national need for bloat relief and the trend towards what is now being called “fibremaxxing”.