AHMEDABAD: Pent-up demand, weddings deferred to 2021 and festive muhurats drove the gold rush last year and how! According to the latest report by World Gold Council (WGC), jewellery sales surged past pre-pandemic levels in 2021 and touched 610.9 metric tonne (MT).
Estimates by India Bullion and Jewellers' Association (IBJA) suggest that Gujarat accounts for at least 15% of the jewellery sales in India and accordingly, an estimated 92 MT gold jewellery sales were reported in the state during the year.