Musicians often see an instrument as a physical extension of themselves and that sort of connection doesn’t always lend itself to the online shopping experience.
“Selecting a musical instrument is a deeply, deeply personal experience,” says Gabe Dalporto, CEO of Guitar Center. It’s something you have to touch and hear and smell for yourself. A guitar that seems appealing on a website might not speak to a player trying it out in real life, Dalporto says.
