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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Guinness boom prompts owner Diageo to consider sale or spin-off

Empty Guinness glasses and a pint of Guinness
The runaway demand for Guinness resulted in shortages at Christmas. Photograph: Bryn Colton/Getty Images

The drinks company Diageo is considering cashing in on booming demand for pints of Guinness by selling or listing the famous beer brand on the stock market, according to reports.

Selling or spinning off Guinness are among the options being considered by the FTSE 100 company as part of a plan to revive its fortunes, according to Bloomberg which first reported the story.

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