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Fortune
Fortune
Kylie Robison

Guess how many of Elon Musk’s 155 million followers are willing to pay for his exclusive content?

(Credit: Chesnot—Getty Images)

X, formerly Twitter, has long tried to carve out a slice of the creator economy by offering a variety of monetization tools for users such as Ticketed Spaces, Tips, and more with varying levels of success.

One of its newer tools is called Subscriptions, formerly known as Super Follows, which allows users to provide exclusive content for followers who pay them a monthly fee. The feature was first launched in 2021 and renamed by X owner Elon Musk in April.

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