Everyone's buzzing about artificial intelligence (AI). From whether it's really Taylor Swift singing those leaked tracks from The Tortured Poets Department to yet-to-be-created beauty pageant contestants, AI is definitely dominating the conversation. The advancements in technology can be perceived as an asset or a threat to humanity. Fashion house Etro has already tapped its potential by creating an AI-generated Spring 2024 advertising campaign. Now comes word that the Gucci Cruise 2025 show will also embrace the trend.
It was just announced that Gucci plans on presenting its latest cruise wear at the Tate Modern in London on Monday, May 13. Creative Director Sabato De Sarno reportedly visited the English capital several times to gather inspiration for his first cruise collection. The Italian fashion brand's show will simultaneously support the gallery's "Electric Dreams" exhibition. Which may make for an interesting tie-in.
