Get all your news in one place.
100's of premium titles.
One app.
Start reading
Marie Claire
Marie Claire
Lifestyle
Sofia Piza

Gucci's latest campaign is a love letter to la dolce vita—starring Daisy Edgar-Jones

Gucci Lido campaign imagery.

If you, like us, are basking in the glorious heatwave sun and daydreaming about your next summer holiday on the beach, then listen up.

Gucci has just unveiled its latest 'Lido' campaign, and it's a visual feast for those seeking refined inspiration for their summer wardrobe. Welcoming Daisy Edgar-Jones as its newest brand ambassador, Gucci Lido sees the actress alongside Aliocha Schneider and David Jonsson in a series of images that embody Italian sprezzatura—effortless elegance with unmistakable charm.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.