
If you, like us, are basking in the glorious heatwave sun and daydreaming about your next summer holiday on the beach, then listen up.
Gucci has just unveiled its latest 'Lido' campaign, and it's a visual feast for those seeking refined inspiration for their summer wardrobe. Welcoming Daisy Edgar-Jones as its newest brand ambassador, Gucci Lido sees the actress alongside Aliocha Schneider and David Jonsson in a series of images that embody Italian sprezzatura—effortless elegance with unmistakable charm.