Fashion houses have been singing the praises of Florence, Italy lately. At its Spring 2025 runway show, Ferragamo displayed its Fall 2024 campaign featuring images stylishly shot all around the city. Gucci is also showing its love by revealing that it plans on holding its Cruise 2026 show there on May 15 dubbed "Gucci Firenze."
The Italian fashion house has deep ties to the area. Gucci was actually founded there in 1921. Plus, its corporate offices, Via de' Tornabuoni boutique and archives are all close by. This isn't the first time the label's selected Florence, either. Alessandro Michele unveiled the brand's Cruise 2018 collection at the Palatina Gallery at Palazzo Pitti.
A precise location for the Gucci Cruise 2026 show will be revealed at a later date.
