If rebirth is what you want then Florence, home of the Renaissance, is a good place to start.
Gucci, which has just switched designers after a period of plunging sales – 24% down in the last quarter of 2024, and 25% down in the first of 2025 – showed its latest collection in a catwalk pageant that began in the 15th-century Palazzo Settimanni, where the actors Paul Mescal, Viola Davis and Jeff Goldblum, a Florentine resident, had front-row seats, and continued outside to where Gucci employees and local fashion fans, seated in bars and cafes, watched an alfresco lap of the show. If you hit the factory-reset button in Florence, and make it glamorous, can you call it a renaissance button?
