Sebato De Sarno is continuing to put his stamp on the house of Gucci in the shade of ‘509 Rosso Ancora’ (or, Ancora Red). Since taking the helm of the brand in 2023, presenting his first collection during Milan Fashion Week in September of that year, De Sarno has used the colour throughout his work; the hue is taken from the wall of an elevator in the Savoy Hotel, where Guccio Gucci worked as a porter in the late 1800s, inspiring him to create the luggage line that began a dynasty of Italian fashion.
It was this very history that drew De Sarno to London, for Gucci’s Cruise 2025 show, which took place at the Tate Modern this week (13 May 2024), and where models wore the first product he designed for Gucci Beauty: a matte lipstick pigmented with the deep, rich burgundy-tinged red of Rosso Ancora.
