One of the ways we aim to give a great experience for our readers is to pick the most effective tech providers to help us run all aspects of our website, including which ads are served next to the articles we publish.
We recently signed an agreement with a British technology company, Illuma, which now has a commercial licence to categorise article pages and match advertising with those pages in ways that make sense to advertisers and to readers. The Guardian agreement with Illuma is the first standalone commercial licence to use data from our site for contextual targeting purposes.
